Former Robinhood, Button, Venmo Execs Raise $8m For Nft Company Floor


Christine Brown was Robinhood Crypto’s first COO and the face of its crypto enterprise till she left on the finish of March. On the time, she would solely say she was “beginning a crypto enterprise.”

Immediately, Brown lastly revealed the place she has landed: Ground, a token-gated NFT portfolio monitoring platform that’s saying an $8 million seed spherical at present led by sixth Man Ventures together with B Capital, Collab+Foreign money, Crypto.com, and others.

Ground has been round since final October when it minted its Era I membership NFTs, however at present seems to be like the corporate’s coming-out get together.

Brown joins as COO with CEO Chris Maddern and CTO Sid Dabral, the co-founders of e-commerce agency Button. Maddern can be the previous head of cell at Venmo.

Brown, in an interview with Decrypt, touts Ground as a approach to resolve the “nightmare state of affairs” of making an attempt to verify the value motion of your NFTs over time on main marketplaces like OpenSea.

“It’s a must to open up a tab on a market to grasp the way it’s doing long run,” she says. “The second that you simply begin doing this for greater than one after the other, and for example you are investing throughout a number of entities and a number of collections, it turns into not possible to wrangle and to really perceive what is going on. So my co-founder Chris Maddern… launched an app final yr that does it and does it fantastically. You open up the app, enter your pockets deal with, and you may see your portfolio of NFTs, their worth over time, what’s occurring in that assortment, and also you get fascinating and actually distinctive insights into the information round it. And it simply makes you a wiser, extra linked human with the tokens that you simply’re buying. We’re seeing customers open this app a number of instances a day and telling us it is like the very first thing once they roll away from bed, they wish to see what is going on on.”

Ground’s cell app is at the moment utterly token-gated, that means that solely Ground NFT holders can entry it. The Ground NFTs grant entry to the app and the person’s neighborhood, the place new options are mentioned.

With the $8 million in funding, Ground, in response to a weblog submit, goals to “shortly develop the product past simply a token-gated neighborhood and construct new worth for token holders, whereas opening components of the Ground platform for everybody and shifting in direction of our mission of creating NFTs extra accessible & comprehensible for all.”

The @floornfts beta is such a genius utility of web3 paradigms that it ought to be the usual for early entry packages.

web2 = add your electronic mail to an inventory to make use of a product

web3 = mint an NFT to make use of the product, be part of the neighborhood, & entry premium options / early minting

🧵 pic.twitter.com/Q8dich1YrA

— Aaron Batchelder | abatch.eth (✌️,👽) (@AaronBatcheldr) December 14, 2021

For its branding and UX, Brown says one crypto software the Ground staff admires is Rainbow pockets.

“It is tremendous pleasant. After I onboard new folks into self-custody, that is often what I am displaying them. It simply has a really stunning UI,” she stated. “And UI and person expertise is central to serving to folks navigate this house. The early points that I had with getting concerned in Bitcoin or crypto was that it was tremendous technical, it was for engineers, by engineers.”

Rainbow Ethereum Pockets Raises $18M, Led by Reddit Co-Founder Ohanian

Ground joins NFT competitors

However Ground is competing in an especially crowded house.

Past the NFT market race (led by OpenSea however with Rarible, Basis, Zora, Nifty Gateway, and scores of others jockeying for place), there are additionally a number of platforms that, like Ground, provide clear and easy-to-use viewing of your total NFT assortment: Mark Cuban’s Lazy.com; Showtime; Oncyber; Spatial; and Mynt, to call only a few.

“Marketplaces have gotten extra fragmented,” Brown says when requested concerning the competitors. “All of those use instances, chains, marketplaces, creating fragmentation, make it tougher for customers at present to grasp their NFTs. I feel that is the place Ground has this piece of magic, which is it is a single view throughout all of that. And that is essential for bigger audiences discovering it intuitive and accessible. So when folks say, ‘There’s quite a bit happening on this house, does that imply that there is this tiny piece of pie that is getting whittled additional and additional down?’ I say, ‘Really, because the pie will get minimize up, understanding which piece of the pie is yours, and the way you wish to have interaction with it, and the place its house is, is the chance that Ground is main into that we did not see served within the house thus far.'”


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