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The concept of an ICO, or Initial Coin Offering borrows aspects of an IPO, or Initial Public Offering. ICOs are designed to raise coins, where generally no ownership in a centralized company is transferred to the token purchaser. By contrast, IPOs are designed to raise fiat, in exchange for actual stock in a company. Prior to the IPO stage, companies will either self-fund, or they’ll raise capital through angel investors and VCs. EQUI looks to blend the best of both worlds, where companies may raise venture capital through the blockchain.

The company seeks to develop a platform that unifies the venture capital market with the blockchain. Individuals, as well as established entrepreneurs would have the opportunity to invest in ideas, while reaping the rewards of the success of companies that they buy into.

EQUI is an ERC-20 token, built on Ethereum. EQUItokens may be purchased for several reasons. Investors may buy into investment opportunities. Holders of these tokens may keep them in their wallets, uninvested in any of the projects on the EQUI platform. Traders may trade their tokens for other cryptocurrencies on third party exchanges.

It should be noted that there is a centralized component to EQUI. While anyone may have access to the platform to invest in listed projects, the EQUI Investment Team will select which projects are actually showcased.

Profitability is on a 75/25 split. 75% of the profits on all showcased projects are returned to investors and holders, while 25% of all profits will go to the EQUI Investment Team, to compensate them for the expertise contributed to the selection process. This might be thought of like a mutual fund, built on the blockchain. The value that the blockchain brings, therefore, would be in the form of a smart contract that distributes funds automatically, in the form of digital currency, as per the terms of the agreement.

EQUI investors may profit in a number of ways. Benefits include token value increases, project investment, direct project returns, and EQUIcredit rewards. They may also earn added rewards, as a portion of a 5% allocation of EQUItokens via the EQUIcredits loyalty system. Holders may also participate in the 5% allocation, provided that tokens are held for 3 months prior to distribution.

The EQUI leadership team includes Doug Barrowman, Lead Founder, who graduated from Glasgow University in 1985, and became a Chartered Accountant with Deliutte Haskins and Sells in 1988. He founded several start-ups, including a private investment vehicle, Aston Ventures, which acquired 13 companies with a total turnover of over £400 million. Co-Founder, Baroness Mone of Mayfair, OBE (Michelle) is the appointed Start-Up Business Tsar to the UK Government, who advocates for female equality in the workplace. Among her successes was the launch of a $250 million development of two residential towers, and a retail complex in Dubai. Other team members include several chartered accountants, a lawyer, and people in other expected roles, such as marketing and customer service.

The EQUI pre-sale starts on March 1, 2018 with a 25% bonus. The public token sale begins on March 8th.